Belgrade Beer Fest '09 – report

18. 09. 2009

Belgrade Beer Fest '09 was the biggest one in its history with over 600 000 visitors in 5 days. It was great place for promotion of KlikMee tag which was on 400,000+ cans of limited edition BeerFest beer and resolved to a mobile site with the festival program, a map of the festival area, live gallery, wallpapers etc. Most importantly...

There was a quiz which the mobile phone users were asked to answer 5 out of 7 questions related to the event, recycling, beer, etc. The first 200 daily who answered 5 questions correctly received an sms with a link to a datamatrix code that was a mobile coupon for the prize. At the KlikMee stand they could redeem the coupon which was scanned off their mobile phone screen with a mobile app and automatically marked as redeemed in the system.